As the climate emergency begins to bite, acting in a sustainable way is one of the core values of today’s society.

Sustainability is often broken into three core concepts: economic, environmental, and social and many businesses, organisations and governments have committed to sustainable goals, such as reducing their environmental footprints and conserving resources.

Some investors are actively embracing sustainability investments, known as “green investments” and consumers in B2B and B2C channels are turning away from companies which don’t actively adopt sustainable processes.

Indeed, sceptics have accused some companies of “greenwashing,” the practice of misleading the public to make a business seem more environmentally friendly than it.

For more than 20 years, Lee Peck Media has been working with clients in the public and private sector at the forefront of driving sustainability as one of the core values of society. Our insight and experience enables us to advise clients on how to best engage with their stakeholders and target audiences to ensure their sustainability credentials are appropriately and accurately portrayed in the mainstream media and social channels.

Services include media relations, managing a client’s social media output, media training, reputation and crisis management, event management, corporate affairs, design and branding, video production and web build as well as managing submissions for prestigious industry awards.

University scientist plays key role in turning CO2 into rock

A scientist from the University’s School of Ocean and Earth Science has played a key role in helping a UK-Omani company, which eliminates CO2 by turning it into rock, being named as the winner of the prestigious 2022 #earthshotprize in the ‘Fix our Climate’ category.

Juerg Matter is a professor of Geoengineering and Carbon Management and sits on the scientific committee of winning company 44.01, which gets its name from the molecular mass of CO2.

Prince William, who founded the #earthshotprize in 2020, announced this year’s winners at a ceremony in Boston in the US, each of the winners receiving £1m.

For Lee Peck Media, our task was to maximise coverage for the University as the story played out across the world’s media and enhance its reputation as a global leader in research and knowledge exchange. Monitoring events in the States, we had to get reaction from Juerg in Oman, where he was working, while securing interest from the regional media here in the #CentralSouth. Coping with different time zones and intermittent signals were all part of the challenge.

Power sector market leader purchased in Anglo/Indian JV 

Recognised for its understanding of the energy and sustainability sector and ability to deliver results internationally, Lee Peck Media was appointed to co-ordinate the media relations for the £65m acquisition of Edina, the UK’s leading total solutions provider for CHP, gas and Diesel generation.

Edina was purchased by EPAL, a joint venture between India’s EESL (Energy Efficiency Services Ltd) and UK based EnergyPro Asset Management Ltd. EESL is the world’s largest public energy services company, owned by the Indian Public Service Undertaking which includes National Thermal Power Corporation, Rural Electrification Corporation, Power Finance Corporation & Power Grid Corporation.

Lee Peck Media’s work involved managing the internal combinations across Edina’s four sites worldwide; a launch event at the India High Commission in London and co-ordination of the PR across the globe, particularly on the sub-continent where we partnered with a global communications agency.